Feiya is a Design Strategist and Senior UX/UI Designer at Changan Automobile European Design Center in Italy. With over three years in automotive design, she has led key projects, including social trend and user research, HMI concepts for the Viia show car, and UI strategies for the Deepal and Nevo brands. Her expertise spans research, design, project planning, and cross-cultural collaboration. Previously, she contributed to UI/UX design for startups and global firms, enhancing mobile, web, and automotive platforms.

Chongqing Changan Automobile Co., Ltd is a Chinese state-owned automobile manufacturer headquartered in Chongqing, China. Changan Automobile Design Center Europe was founded in 2006 in Turin, Italy, which is the first of Changan Auto's overseas R&D centers and plays a significant role in Changan global research and development pattern. It has comprehensive development, technology, and communication tools and can guarantee the smooth progress of each project, with real-time global sharing of information and technology as well as 24-hour continuous design operations. It is engaged in the entire development process of automotive design, including production exterior/interior design, innovation exterior/interior design, CMF design, UX/UI design, 3D modeling, sculpting, as well as post-process modeling. Each one of its departments is composed of international professional teams in different automotive design fields as creative designers, experienced modelers, and experts in digital modeling as well as design engineering. The European Design Center is following Changan group's commitment to transforming into a global intelligent mobility technology company, driven by innovation, building the core competitiveness of the organization with efficiency, to introducing Changan to new markets around of world.