Arun is a Human Factors professional with a mission to help companies design products that respect the physiological and cognitive limitations of human beings. With a strong foundation in Human Factors and extensive industrial experience, Arun employs innovative methods and tools to create seamless interactions between humans and products. His expertise lies in addressing challenges in Advanced Driver Assistance Systems (ADAS), focusing on designing automation that understands human capabilities and limitations. Arun’s skills include user testing for autonomous vehicles, simulation studies, vehicle ergonomics, digital human modeling, and usability analysis. He excels in applying both qualitative and quantitative research techniques to optimize user-centered design.

Autoliv is the world’s largest automotive safety supplier, with operations in 25 countries and 14 Tech Centers worldwide. We design, develop and manufacture world-leading passive safety systems for the automotive industry, as well as mobility safety solutions. Inspired from the beginning by our vision of Saving More Lives, our ~70,000 colleagues are passionate about creating innovations and collaborations which best meet safety needs in both the current and new mobility horizons.