Antonio Cobaleda Cordero is a Spanish design engineer living in Sweden with +10 years of experience in academia and industry. He has worked as a user researcher, product developer, and innovation consultant in organisations of all sizes, both public and private, and with customers from all around the world. After completing his Ph.D. in Human-Technology-Design in June 2022, he returned to the industry to contribute to developing meaningful, user-centric electric cars. His current job as Senior User Researcher at Polestar focuses on the complex and multi-layered user experiences of/ with/ through products, services, and systems, as well as how these contribute to users’ well-being.

Polestar is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe, and Asia Pacific. The company plans to create a truly climate-neutral production car, without offsetting, by 2030. Polestar 2 launched in 2019 as the electric performance fastback with avant-garde Scandinavian design and up to 350 kW. Polestar 3 launched in late 2022 as the SUV for the electric age – a large high-performance SUV that delivers sports car dynamics with a low stance and spacious interior. Polestar plans to release three more electric performance vehicles through to 2026.