STREAM B | Solution Study
Monday, June 16
12:30 PM - 01:00 PM
Live in Berlin
Less Details
As HMI design evolves beyond screens into voice, gesture, and immersive experiences, complexity is rising fast. This talk explores how OEMs can tackle today’s key challenges—brand fragmentation, multimodal UX, and tech acceleration—using contextual research, rapid prototyping, and AI-driven design tools. A working prototype of a live, personalizable avatar—demonstrating these capabilities in action—will also be introduced and is available to experience on-site.
You will hear about:
Alexander Radtke is a Lead Software Engineer with nearly a decade of experience at IAV GmbH, where he has contributed to a range of automotive and embedded systems projects. Based in Gifhorn, Germany, he works in a hybrid capacity, focusing on Java, Android development, and related technologies. Since joining IAV in 2016, Alexander has played a key role in developing robust software solutions for next-generation vehicles.
Alex heads the Design Execution practice at Star, managing a talented team of designers crafting cutting-edge products across the Automotive & Mobility, AdTech & Media, Fintech, and HealthTech industries for large enterprises and scale-ups.He has delivered multiple projects with automotive brands such as Toyota, Nissan, VW, Audi, Lotus, SAIC, and Huawei.
With over 17 years of experience in UX design, as well as team and project management, Alex helps clients imagine, build, and scale successful products around the world.
By applying the latest design methodologies and cross-domain expertise, he facilitates digital transformation and innovation—bridging communication gaps, challenging what’s possible, and defining what’s next.