Stream A | Keynote: Development and validation of a holistic and highly connected interior user experience

Session

Development and validation of a holistic and highly connected interior user experience

Stream A | Keynote

Thursday, June 27

02:30 PM - 03:00 PM

Live in Berlin

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The interior and the corresponding user experience are becoming more and more important. Automated driving is the game changer for the next generation of vehicles. Now drive time becomes free time supported by an emotional and orchestrated overall experience for all senses and a new dimension of space in the interior. In addition, we need a comprehensive and highly networked range of digital functions for the interior of the future.

Mr. Heimberger and Mr. Rohlfs are presenting the process, starting from the derivation of customer needs and future trends to the design of an holistic customer experience, via a multimodal HMI concept for comprehensive digital functions, to the concept validation in VR.

Development of an emotional and orchestrated interior user experience
Core requirements for the user experience during autonomous driving
User centered multimodal HMI
VR methodology for the validation holistic concepts

Speaker

Alexander Heimberger

Senior Director Interior User Experience and Systems Engineering, Audi AG

Dipl.-Ing. Alexander Heimberger studied at KIT in Karlsruhe and began his career in 1998 with the International Junior Research Group at DaimlerChrysler. From 1999 to 2002, he worked for Mercedes-AMG as project manager for vehicle projects, followed by another five years as manager for vehicle projects. From 2008 to 2012, Alexander Heimberger headed major vehicle development projects at Mercedes-Benz Technology.

In 2013 he moved to Audi AG as Head of Exterior Development. Since 2017, Alexander Heimberger has been Head of Future Interior Development.

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Richard Rohlfs

Project Lead - Interior User Experience , Audi AG

Dipl.-Ing. Richard Rohlfs studied at THI in Ingolstadt and began his career in 2010 in the numerical simulation at P+Z Engineering and took over the team leadership in the numerical simulation of the seat development.
In 2014 he moved to Audi AG as a development engineer for interior components. In 2019 Richard Rohlfs took over the project lead of Audi “First Class Travel” with the goal to create a cross-divisional holistic and innovative customer experience in the interior with the focus on highly automated driving.
From 2021 on Richard Rohlfs is working as the technical assistance for the interior user experience and systems, working on the Audi interior product strategy and the development and operationalization of innovative interior concepts in the early project phase.

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Company

Audi AG

„Vorsprung durch Technik“ – with pioneering courage and team spirit, Audi employees breath new life into those words each and every day. Applying critical thought to the status quo, they bring unique and innovative ideas to fruition in a work atmosphere of creative freedom where the seemingly distant future is already taking shape. That’s why such upcoming fields as piloted driving, connectivity or digitalization of production are already part of Audi’s core areas of expertise today. And this applies not just to our sites in Ingolstadt and Neckarsulm in Germany but also to our locations in China, Belgium, Mexico and Hungary. As an internationally expanding organization, we offer a wide range of jobs and opportunities for professional development around the globe. Those who want to be part of the Audi success story will find attractive career and development opportunities for students, graduates, young professionals and professionals.

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