Antonio Cobaleda-Cordero is a Spanish design engineer and researcher based in Sweden, who is currently leading the UX research conducted at Polestar Design. Antonio has over 13 years of experience across various roles in product design, development, research, and innovation, both in academia and industry. After completing his Ph.D. in Human-Technology-Design, he transitioned into the automotive sector to contribute to developing a more meaningful and pleasurable future of electric mobility for real users. His current role as Research Lead focuses on the complex and multi-layered user experiences of/ with/ through Polestar products, services, and systems.

The Pop in Your Job:
There are several aspects of my job that I love. The main one is that working in automotive as a car nerd is a dream come true. Also, due to my background and role I am working very closely with extremely talented colleagues in new products and developments, meaning that I see the future taking shape around me already today. My work allows me to add high value to the products we create by informing and influencing the decision making. Last but not least, the main driver of my career and professional choices was the desire to impact people’s lives positively, and this job gives me the power to do so.

Laurent Nicolas is UX&HMI Senior Fellow at Stellantis and Head of the French UX cross-functional platform. With a double background in engineering (product design) and human factors and ergonomics (PhD), Laurent has over 25 years of experience in driving innovation and developing automotive user experiences through the design of automotive cockpits, driving assistances, infotainment systems, and embedded features.

Abu Miah is a Research Analyst at ABI Research, specializing in the Smart Mobility and Automotive team. With three years of experience in research across corporate Environmental, Social, and Governance (ESG) issues and the automotive industry, Abu has expertise in evaluating and forecasting emerging technologies in vehicles, such as in-car gaming and passenger-seat displays, and delivering actionable insights for the strategy, integration, and monetization of connected and software-defined vehicle (SDV) features. These span HMI and technology architectures, in-vehicle infotainment, and connectivity, among several other domains in the vehicle.

• The Pop in Your Job:
Being at the intersection of the technology innovators and implementers of the automotive industry has given me a lot of perspective on what is needed to bring about change. It's a fascinating time to be working in this industry and after witnessing how OEMs, Tier Ones, and other stakeholders in the industry have adapted over the last few years, I'm excited to see how we fare in the last half of this decade.

Sara Storm is a seasoned UX strategist with extensive experience in designing intuitive and user-friendly interfaces for complex systems. As the Senior UX Strategist for the HMI Platform at Zeekr Technology Europe, she specializes in creating seamless and engaging user experiences in the automotive industry.
Sara's career has been dedicated to understanding customers, starting as an Art Director in marketing and transitioning to UX, Product, Service, and Business design. Her drive to help customers has always been at the core of her work. With a strong background, innovative approach, and commitment to user-centric design, she has taken on roles as a Design Advisor and UX Strategist, focusing on simplifying user interactions in-car HMIs. Sara is passionate about leveraging her skills to enhance user satisfaction and drive technological advancements in the automotive sector.

The Pop in Your Job: I believe simplicity is key in design. Too often, we overcomplicate things, making it difficult for users to understand and engage with our products. My passion for UX stems from a commitment to seeing the world through the user's eyes. By truly understanding their perspectives and needs, we can create solutions that are intuitive and easy to use. My goal is always to make things simpler for the user, ensuring that their experience is seamless and enjoyable.

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand determined to improve society by using design and technology to accelerate the shift to sustainable mobility. Headquartered in Gothenburg, Sweden, its cars are available online in 27 markets globally across North America, Europe and Asia Pacific. Polestar plans to have a line-up of five performance EVs by 2026. Polestar 2, the electric performance fastback, was launched in 2019. Polestar 3, the SUV for the electric age, launched in late 2022. Polestar 4, the SUV coupé transformed, is launching in phases through 2023 and into 2024. Polestar 5, an electric four-door GT and Polestar 6, an electric roadster, are coming soon. The Polestar 0 project supports the company’s ambitious goal of creating a truly climate-neutral production car by 2030. The research initiative also aims to create a sense of urgency to act on the climate crisis, by challenging employees, suppliers and the wider automotive industry, to drive towards zero.

Stellantis, a constellation of 14 iconic automotive brands and two mobility arms, transcends the realm of transportation to focus on the essence of moving people and fostering connections. In the pursuit of transforming into a sustainable mobility tech company, Stellantis adheres to the visionary Dare Forward 2030 strategic plan, charting a course for carbon net zero by 2038(1) and unrivaled value creation for all stakeholders. Renowned for leading the charge in electrification and software development, Stellantis places cutting-edge technologies at the core of its products and services. With an unwavering commitment to customers and strategic partnerships with industry leaders, the company aspires to pioneer breakthroughs in sustainable mobility across diverse fronts, encompassing autonomous, connected, electrified, shared, and pre-owned vehicles, as well as micro-mobility, commercial vehicles, and electric aircraft.

ABI Research is uniquely positioned at the intersection of end-market companies and technology solution providers, serving as the bridge that seamlessly connects these two segments by driving successful technology implementations and delivering strategies proven to attract and retain customers.

Zeekr is the global premium electric mobility technology brand from Geely Holding Group. Zeekr aims to create a fully integrated user ecosystem with innovation as a standard. The brand utilizes Sustainable Experience Architecture (SEA) and develops its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain. Zeekr’s ambition is to become a true mobility solution provider. Zeekr operates its R&D centers and design studios in Ningbo, Hangzhou, Gothenburg, and Shanghai and boasts state-of-the-art facilities and world-class expertise.