The presentation wants to initiate impulses to establish UX at an early stage within ADAS/AD series development. The major focal points will be three arguments that are often used for utilizing UX methods at a later point in time: UX is expensive, UX is only UI and user testing is performed at the end of function definition.
- a rewarding user experience of ADAS/AD functions is a crucial part of business success
- implement fast iterative testing approaches in a re-usable and modular environment
- define maturity levels of UX concepts in the field of ADAS/AD functional development
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