The Hyundai Motor Group has recently announced a new global strategy titled “Unlock the Software Age” that all of the group’s new vehicles will become software-defined vehicles (SDV) by 2025. As the company declared the vision, the software-centred vehicle will indeed unravel opportunities for potential vehicle users by redefining the concept of an automobile and moving soon.
What experiences or concerns do you anticipate in the following categories?
- “Personalization” experience of configuring vehicle functions & environment to suit my taste
- “Networking” experience of sharing meaningful data with each other in real time
- “Account-oriented” experience that connects various devices and means of transportation without hurdles
- “Evolution” experience in which new features are updated and constantly adapted without having to buy a new car
- “Hyper realistic interaction” experience using a multimedia platform
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